Tailored to your needs and capabilities.
BTQUE is the on-demand partner for your marketing department – with no sales agenda.
We provide strategic brand development and marketing consultancy.
We offer curated access to selected boutique agencies, strategists and creatives.
Supplementary strategic and creative resources or full-service solutions for your marketing, available on demand.
This is how BTQUE works
BTQUE as a neutral partner with no sales agenda
BTQUE sees itself as a neutral, independent partner for entrepreneurs, marketing departments and in-house teams – free from commercial interests and with no sales agenda. BTQUE’s organisational structure is deliberately streamlined, and capacity is organised as required through independent, non-affiliated partners selected. This ensures that every recommendation remains solely committed to the client’s interests. BTQUE is convinced that only on this basis can a credible, neutral advisory body be established that provides objective advice, identifies the best solutions and prioritises the long-term success of its clients.
BTQUE establishes strategic and organisational frameworks in close collaboration with you
With over 25 years’ experience, Robert Heim is your point of contact for all matters relating to brand development and marketing. He views a brand as a holistic system and a strategic management tool for your brand, and brings with him well over two decades of experience in strategy, client consultancy, team leadership, marketing planning and the management of creative processes.
BTQUE connects you with people who make the difference
BTQUE combines strategic brand development and marketing consultancy with curated access to leading independent specialists, creating a new form of collaboration between companies and the finest creative minds in their respective disciplines. BTQUE provides the ‘hidden champions’ among brands and companies with straightforward and selective access to the ‘hidden champions’ among strategists and creatives.
BTQUE speaks the language of creatives and entrepreneurs
BTQUE facilitates and guides collaboration in the language of creatives and entrepreneurs. The aim is to strike the right balance between clear objectives and creative freedom. To foster an atmosphere that enables excellence. With the courage to break new ground, whilst staying true to the overarching vision.
BTQUE helps you recognise your potential
BTQUE works with you to assess where your brand and marketing currently stand. With
an eye for the bigger picture, you’ll receive a reliable assessment in a matter of days,
rather than through processes lasting months.
Tell us your challenge – we’ll set up the project to tackle it
Do you know where the bottlenecks are, what needs addressing and what goals you want to achieve? Perfect. BTQUE doesn’t need detailed briefings from you; we understand where your ambitions and challenges lie. We identify the key levers and bring together the right people, skills and structures. Whilst you focus on your business, we organise everything else: from setting up the project and assembling the team to developing and implementing the right solution.
The full spectrum of strategy, creative and production services
What can BTQUE be commissioned for, and where does BTQUE find the right people? For anything that requires strategically and creatively sophisticated marketing solutions. For all of this, there are top independent specialists.
Interface with research / AI / automation / performance / media
BTQUE not only develops the appropriate strategy and creative framework, but also acts as a liaison with your partners in the fields of research, AI, automation, performance marketing and media. Although this area is not part of BTQUE’s core service offering, we are happy to recommend the most suitable leading specialists in this field as well.
Orchestration and Support
BTQUE orchestrates and supports implementation processes and, if requested, coordinates all aspects in line with the defined framework and objectives. Depending on the composition of your team, project leadership and project management services can also be booked.
Tell us your budget – and we’ll make the most of it
Good branding and good marketing cost a lot of money and require large, complex structures. Wrong. Good marketing works with the resources at hand and makes the most of them. BTQUE operates with structures that are as lean as possible, cuts out everything you don’t need, and sees creativity in finding the right solution for your budget rather than a budget for a solution.
Do you simply need extra resources?
BTQUE can also help you find additional resources for your marketing team, without you having to get involved yourself.
Could this be exactly what you’re looking for?
What BTQUE offers
BTQUE Potential Analysis
Brand, organisation, planning, initiatives
BTQUE Brand Development
Using our own approach or via recommended partners (BTQUE Partner Matching)
BTQUE Project Development
From the challenge to a concrete marketing project plan and briefing
BTQUE Team Development
A bespoke team or marketing task force for your project
BTQUE Consultancy & Coordination
Support during implementation (on request; again, this is not compulsory)
BTQUE PM Office
Project management support using our own resources or via partners we arrange
(BTQUE Partner Matching)
BTQUE Partner Matching
Placement of specialists with high strategic and creative standards and skill sets
for
Brand strategy
Brand development / brand system
Brand design / corporate design
Packaging design
Interior / Shop Design
POS Design / Activation
Exhibition Design
Product Development & Design
Editorial Concept & Design
Fashion & Corporate Collections
Employer Branding
Communication Strategy/Platform
Campaigns
Activation
Brand Activation
Sales Activation
POS activation
Product launch
Events
PR
Social media strategy
Social media communication
Influencers / Content Creators
Collaborations
Production of stills and moving images
Print Production
Brochures / Literature / Books
Websites & Apps
Merchandise
Team support: Strategy, Creative, Project Management, Leadership
Market research support
Etc.