Profile

Brand development and brand communication with the precision of a strategist, the intuition of a creative professional, and the organisational and leadership skills of an independent consultant and long-standing project, account, team and division manager.

Since 1999. Learnt the ins and outs of branding and communications from the ground up. From trainee, through project, account, team and division management, to freelance strategist and consultant.

27 years’ experience:

20 years’ experience working in leading creative and brand agencies. From renowned German agencies such as Jung von Matt, Springer & Jacoby and Zum goldenen Hirschen, through global network agencies such as BBDO, DDB and TBWA\, to collaborations with highly specialised boutique studios.
Over 6 years’ experience as a freelance brand and marketing consultant.

Former professional cyclist and founder, designer and product developer at ROBERTONE Custom Bikes.

Graduate in Communication Studies (KAH Hamburg).

Extensive further training in strategy, digital marketing, AI, public speaking and leadership.

Former conscript.

Extensive, organically grown network in Germany, the DACH region and beyond.

Clients include brands of all sizes and from almost every sector.

Blue-chip companies such as Axel Springer, Continental, Deutsche Bank, Henkel, Nivea, Porsche, Roche, smart and Volkswagen
Organic food brands such as Lebensbaum and Remlinger Rüben
Breweries such as Carlsberg and Veltins
Consumer electronics such as Loewe and BenQ
Energy suppliers such as eins Energie and Lichtblick
Retailers such as Ludwig Görtz GmbH
Property and project developers such as Von Poll and ECE
Cult brands such as Astra, fritz-kola and Ricola
Cultural brands such as the Berlin Philharmonic
Luxury brands such as IWC and Poggenpohl
Fashion and lifestyle companies such as Belmondo and Tom Tailor
NGOs and social organisations such as Greenpeace, UNICEF and Hate Aid
Sports equipment brands such as Reebok, Multipower and ROBERTONE
Tourism companies such as FTI and 5vorFlug
Associations and government departments: Ministry for the Environment, Phonoverband

“For me, BTQUE is a logical conclusion I’ve reached with complete conviction"

Where are the people over 40 in the agencies? That was a valid question at the start of my career, when the industry was still young and hip (it still is, but it inevitably had to grow up). Today I’m 50 and feel as though I’ve been at home in the world of creativity and ideas for 40 years. To be precise, it’s now been 27 years in which I’ve never stopped learning and looking very closely.

I count myself lucky to have been able to work with so many outstanding individuals and within so many agency cultures, and for the most exciting brands in Germany and internationally. I’ve either met many of the industry’s luminaries and current stars in person before they retired to their country estates, or got to know them – and they me – whilst I was still an intern.